Nick & Sofia

Say g’day to Nick and Sofia! You’ll find these two positive ‘People of Paradise’ and Euro expats having fun at Celebrity Ink (and calling it work!).

As Global Operations Manager, Nick keeps more than 40 Celebrity Ink Tattoo parlours in check across 9 countries – from Sweden to Vietnam. He’s also the brand’s party host. 

Sofia spends her days bringing people’s ideas to life through the magic of ink as one of 14 super talented tattoo artists at Celebrity Ink Tattoo.

Be sure to say HI next time you’re in the centre.

Q: What do you like most about working in Paradise Centre?
A: Nick: It’s a tourist destination surrounded by great local businesses that all thrive to drive business for each other. Here there is a huge diversity of multicultural people.

Sofia: Surfers is the hub of the Gold Coast. Here I find so many amazing people and there are magnificent local restaurants and pubs to relax at with my work-family and friends. 

Q: Has there been a highlight while working at Paradise Centre?
A: Nick: My highlight was the Celebrity Ink™ Official Opening Day event. It was massive with Radio Metro DJs, super cool entertainment acts and a massive 50% off all tattoos.

Sofia: Definitely Celebrity Ink’s big birthday party. There were great entertaining acts like a stilt walker, and one of my clients went into the draw and won a free tattoo session.

Q: What has changed over the time you have worked at Paradise Centre?
A: Nick: The centre renovations have come a long way. The place looks great now.

Sofia: The centre has driven more people into Surfers Paradise, which is great for everyone. 

Q: Tell us something interesting, cool or quirky about yourself.
A: Nick: I’m a fun-loving lad originally from London. I keep a positive attitude to life and I’m the Celebrity Ink™ party host.

Sofia: Originally from Belgium, I moved to the Sunshine State 4.5 years ago. Surfers is the perfect place to express my creative mind and bubbly personality.

Q: Favourite spot to visit on the Gold Coast?
A: Nick: Salty's on Cavill or the Surfers Paradise Beer Garden.

Sofia: Tallebudgera Creek.

Q: What do you like to do on your time off?
A: Nick: My time off is spent by the water. I love beach adventures and jet skiing through the Gold Coast Broadwater.

Sofia: I enjoy my down time hanging with friends and relaxing at a restaurant, bar or the beach.

Celebrity Ink is open 7 days and is open 9am-6pm Monday to Sunday. As one of the biggest and most trusted tattoo brands in the world, the state-of-the-art studio in the heart of Surfers is a go-to for locals and travellers. Walk-ins are welcome, but bookings are preferred - visit 

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